Autoresponder Message Tips to Use with Your Opt-in List

Capturing lead info in your squeeze page is great at first. You get new prospects to sell to, to hopefully cross promote your other products and services to, even future ones that aren’t out yet, and to ask for referrals. However, if you don’t watch what you send your list in your autoresponder messages, you may not get many more or even any chances to reach out to them.

Autoresponder Messages

Keep these points in mind with your autoresponder messages to get the most positive return on your investment of time, energy, marketing and other resources:

1) Begin by following the rules of your autoresponder program. For example, if you need to include complete contact info on the bottom of each message, do it. And include an unsubscribe link. Don’t join the many spammers out there today and have your emails all filtered out, your email address banned, backlisted, etc. Do things right from the start. Learn more about this topic, if you need to, and stay sharp: http://en.wikipedia.org/wiki/Spam_(electronic) . Otherwise you will be wasting your time on messages that may not even arrive at their destinations, so why bother?

2) The first thing your readers see once the email arrives is the subject of the email message. So make this real, not hype, and make it enticing. Don’t promise millions in an hour, instant success or any other over done topics. Instead, focus on one main benefit or feature your product or service has to offer, or even simply add the newsletter issue with main storyline theme you are sending out to remind people what the content is related to.

3) Keep your messages in a basic format that your readers will become accustomed to over time, and keep the content tightly focused, the ads, too, and not many of them. In other words, no one wants a message that scrolls endlessly. And no one wants to sign up for a series of messages on dogs and then get one on cockroaches, for example. Plus readers want to become familiar with what they order. They want to click on certain sections on a regular basis to touch base. So give them what they want.

4) Invite interaction with your readers. People like to join others, enter contests, submit their own content, see their name in print and share it with others. So add sections for this in your message. Invite feedback, submissions, testimonials and more.

5) Ask for referrals and for your readers to share the messages, if possible. Insert a link that people can use to refer their friends. Set up an affiliate program and have that in each message, telling how everyone can earn extra money using that link. You can set up affiliate programs fast and easy at Paydotcom.com and Clickbank.com.

6) Add monetization and a call to action in each message. No one wants to work for free. So add some type of ads, at least a link to your own ecommerce site(s) and an urgent invite to click and check out your latest promo before it’s over!

OK, enough for today, thanks for visiting! And remember, if you are not a member of Traffic Witch yet, then go and signup today because now is the best time to benefit: Signup Here

Here’s to your success!

PS - — Need something to give away on your squeeze page? Check out: GiveAway-list and make it work overtime with tips from: Easy Viral Traffic Blog

2 Responses to “ Autoresponder Message Tips to Use with Your Opt-in List ”

  1. Great post. I just wanted to add to the importance of sending e-mails in plain text. Sure it looks nice to send those fancy HTML e-mails but you will get so many more conversions from plain/text.

    I also wanted to point out that many auto responders have the option of turning on opt out so as mentioned in this article, use it!! I use IM Mailer for auto response hosted on my own site and export my lists to CSV and import into Aweber for sending mass e-mails.

Leave a Reply

You can use these XHTML tags: <a href="" title=""> <abbr title=""> <acronym title=""> <blockquote cite=""> <code> <em> <strong>