Traffic Witch

Words sell. There’s no doubt about it. In fact, there’s an art to crafting the right sales copy for your squeeze pages campaigns in order to generate the most leads from your traffic exchanges.

You need to focus your sales copy around an enticing theme with a headline that draws attention from a good percentage of visitors. And there’s no need to re-invent the wheel here, either. Focusing on tried and true themes and headlines that work for the general public is fine for what you need.

To find what’s popular, check themes and headlines in local newspapers, online articles, press releases and other publications that reach out to you. Once you encounter ones that could work with your promotions, use a variation of them for your campaigns, testing them out on your squeeze pages.

Popular themes and headlines today include the following:

1)“How to …” - People seek information on the World Wide Web, so give them some. And then have your headline address a need today that is compatible with what you are selling, like:

- How to Save Money
- How to Make Money
- How to Work from Home on Your Computer

2) Case Study or Testimonial Theme – People like to read statistics and stories, to find out how someone overcame a trauma, death, stress or other important thing. So share info with your readers by using headlines that reach out.

For example, open with stats and an industry quote like the following that is just made up here (fake), “According to the Alcohol and Drug Administration, an estimated 3.2 million people are addicted to alcohol. Learn how to break the cycle of addiction once and for all with our ebook!”

3) Best Benefit – People want to cut to the chase and know exactly what you can do for them in seconds, of they’ll click away. And a majority of people still surf the web searching for free stuff. So write your heading accordingly, offering some type of freebie that’s compatible with what you are trying to sell on the back end, later on.

For example, head to a website that offers free stuff you can give away like at: Giveaway Announcer , and then use something like these on your squeeze page:

- “Lose 40 Lbs. in a Month with Our Free Recipes!” (and give recipes away in an ebook or report format).

- “Save Money in 2009 with Our 2008 Income Tax Tips!” (and give tips away in an ebook or report format).

- “100 Ways to Make $100 Our Free Software” (and give instructions plus software away).

HINT:

Make your free items work harder for you by checking out helpful tips from sites like Easy Viral Traffic and then start generating even more leads!

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To Your Success!